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On this page
  • Web2 Approach (Traditional Model)
  • Web3 Approach (Decentralized & AI-Driven Model)
  • Bridging Web2 and Web3 for Escape Rooms
  1. Escape Room 3.0
  2. ERM LABS

Hybrid Business Model

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Last updated 3 months ago

ERM LABS’ Hybrid Business Model connects the traditional Web2 escape room industry with Web3 innovations, offering a seamless transition for businesses, creators, and players. The left side of the model represents Web2 approaches, which focus on physical and centralized business models, while the right side represents Web3 approaches, leveraging blockchain, AI, NFTs, and decentralization to empower users.

Web2 Approach (Traditional Model)

O2O (Online-to-Offline) Integration

  • Bridges digital and physical escape rooms by allowing users to book, interact, and experience gameplay both online and offline.

  • Uses real-world escape rooms as launchpads for digital extensions, such as metaverse-based quests.

  • Allows players to transfer progress, achievements, and rewards between real-life and digital gameplay.

Exclusive IP Licensing

  • Partners with top escape room brands to digitize and license their IP for global distribution.

  • Expands physical escape room narratives into digital and metaverse formats, ensuring IP owners retain full control.

  • Enables customized experiences for different markets, offering businesses new revenue streams through licensing deals.

IP Experimental Pop-Ups

  • Creates limited-time, high-engagement escape room pop-ups that test new concepts before full-scale development.

  • Uses AI-driven player data to optimize puzzles, themes, and difficulty levels based on real-time feedback.

  • Attracts new audiences and serves as a marketing tool for both physical and metaverse-based escape room experiences.


Web3 Approach (Decentralized & AI-Driven Model)

DePIN + AI + NFT

  • DePIN (Decentralized Physical Infrastructure Network): Allows physical escape rooms to connect with blockchain, creating a decentralized gaming ecosystem.

  • AI-driven content generation enhances puzzle adaptability, making each gameplay experience unique.

  • NFT-based game assets and avatars provide players with digital collectibles, enhancing engagement and ownership.

Decentralized IP & Ownership

  • Shifts IP ownership from centralized businesses to creators and players through blockchain technology.

  • Uses smart contracts to automate royalty distribution, ensuring fair earnings for game designers and IP owners.

  • Empowers escape room creators to tokenize their content, allowing community-driven expansion and monetization.

Creator Economy

  • Encourages user-generated content (UGC), allowing players and designers to co-create new escape room experiences.

  • Rewards creators with crypto incentives for designing puzzles, developing assets, or contributing to the ecosystem.

  • Introduces a marketplace for escape room assets, where creators can sell or trade their digital IP, fostering a self-sustaining economy.


Bridging Web2 and Web3 for Escape Rooms

ERM LABS’ Hybrid Business Model ensures a smooth Web2-to-Web3 transition, allowing escape room businesses to expand into the metaverse while embracing decentralization, AI, and blockchain. This approach revolutionizes traditional escape rooms, unlocking new revenue streams, enhanced player engagement, and a sustainable digital economy.

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ERM Unique Web2 + Web3 Business Model